Novo Nordisk: The role of an anthropologist

We speak with Eva Vangkilde and take a dive into what it actually means to be an anthropologist in the healthcare space.
Novo Nordisk: The role of an anthropologist
S3 EP11May 2020

Novo Nordisk: The role of an anthropologist

Novo Nordisk: The role of an anthropologist

with Eva Vangkilde, Anthropologist

Navigating the complexity of chronic conditions

You may be wondering exactly what the role of an anthropologist is in digital health. We speak to Eva Vankilde, an anthropologist and specialist in patient insights at NovoNordisk to find out. Join us as we deep dive into what it actually means to be an anthropologist in health, how it differs from things like user research and how building empathy is a sure fire way of navigating the complexity of creating services for people living with chronic conditions.

Timestamps

    The role of an anthropologist

    Overlaps with user research

    Seeing diabetes through multiple lenses

    Kicking off a project

    Building empathy

    Surprising insights in the field

    Embracing chronicity

    Relaying insights back to the team to enable action and innovation

    How to introduce anthropology into your organisation

    The exciting advancing technologies that are helping diabetes

Hosted by
Matt Lenzi

With the team until 2020, Matt led strategy and ideation for new brands and marketing products at iconic startups as well as hosting Hanno’s podcast.