Zero: Designing for self-efficacy

How do you transform a relatively daunting health practice and make it accessible, fun and most importantly achievable? We chat to Head of Product Matthew Silva, to find out more.
Zero: Designing for self-efficacy
S3 EP8Apr 2020

Zero: Designing for self-efficacy

Zero: Designing for self-efficacy

with Matthew Silva, Head of Product

What’s needed for a digital platform to unlock healthy habits?

Like many companies we’ve interviewed on the show, Zero is no exception to setting a bold mission. Theirs is to “help people around the world harness the power of fasting to live healthier and longer lives”. But how do you transform a relatively daunting health practice and make it accessible, fun and most importantly achievable? We chat to Matthew Silva the Head of Product at Zero to find out more.

Timestamps

    The rise in fasting’s popularity

    Alcohol consumption and mindful drinking

    How the Zero journey started

    Making fasting accessible through technology

    Building the Zero community and group fasting

    Mood tracking whilst fasting

    Building ‘keystone’ habits

    The next step in the product journey after building self-awareness

    Parallels with the personal finance space

    Building the Fast Journal

    Ideal new features for the app

Hosted by
Matt Lenzi

With the team until 2020, Matt led strategy and ideation for new brands and marketing products at iconic startups as well as hosting Hanno’s podcast.