We're all for lean, iterative design and experimentation as you build out a new product. Hacking together prototypes on the fly is a huge part of what we do.
But once you get beyond hacking and have a validated prototype that you're about to pour serious investment into, it's no good to just keep coding away and hope for the best. You need a product strategy.
Given our experience with the whole cycle of product development, from user research to UX design to product engineering, we're also brilliantly placed to help teams to identify their product strategy.
And as their product evolves, our product management support can help them stay on track.
What is a product strategy?
A product strategy isn't a rigid plan or roadmap for what to do and build for the next X months. All that delivers is a dangerous illusion of certainty and confidence.
To get to a product strategy, we need to understand:
- Your user goals and objectives
- Your business objectives and context (including your cash runway and other factors)
And ultimately we need to end up with a product strategy which sets out:
- A clear vision for where your company needs to get to
- The next big challenge in the customer journey (ideally in a quantitative way) which we can use to focus all of our upcoming product development around.
What can we help with?
We can help you figure out the answers to tricky questions like:
- What do our users need: how can start talking to them and how can we learn which features will deliver most value?
- How should we balance our budget and long-term roadmap to decide which features to include in our minimum viable product (MVP)?
- How should we prioritise our long-term feature backlog?
- What's the best approach to take our product to market?
- Would it make sense to switch component X in our 'stack' to a new framework?
- How can we change our team's way of working to improve our product
Product strategy as standard
Product strategy is an almost essential part of most of our product design and engineering projects. If we're being brought in to build a new feature or to design a whole product from scratch, it's impossible for us to approach that task without considering the wider implications of your product roadmap and the product as a whole.
Likewise if we're building out your product over the course of several weeks or months: it's inevitable that over the course of working together, we team up to discuss your product priorities and come up with a clear product strategy target to make sure we're moving in the right direction together!
If you'd like to talk to us about product strategy, either as a standalone service or as part of a larger product design or development project, get in touch with us!