We help healthcare
companies create
flagship digital
products.

We help healthcare
companies create
flagship digital
products.

You stand at a crossroads.

Digital health is now on the tip of everyone’s tongue, yet the way digital health products are created is stuck in a bygone era.

You want to get to market fast, but you also want a fantastic user experience that has been co-created and validated with your target audience. You need to comply with medical device requirements, but don’t want to be at the behest of a process that takes your focus away from the real opportunity.

It’s a hard balance to strike, and it’s why most digital health products are rarely used—showing little understanding of the users they are built for—or have poor technical architecture and code quality that make them a nightmare to maintain, manage and scale.

For the last three years we’ve been working on this problem with companies at the forefront of the healthcare industry. We’ve realised the only way to consistently solve it is to be deliberately small, top heavy, and laser focused on user research, product design, and medical device engineering. We don’t manage or maintain products or services long-term, instead, we focus solely on helping you and your team launch the right product, in the right way, with a tight-knit team committed to technical excellence and obsessing over user experience.

If you think the same way, we should talk.