Vitality: Rewarding healthy living

Chief Digital Officer Dave Priestley talks about how a large organisation stays innovative, invests in the design process and builds consumer programs based on behavioural economics.
Vitality: Rewarding healthy living
S2 EP16Aug 2019

Vitality: Rewarding healthy living

Vitality: Rewarding healthy living

with Dave Priestley, Chief Digital Officer

Improving people’s long-term wellness through behavioural economics

User experience needs to be intuitive and seamless for any digital platform. For such a large, sophisticated wellness platform built by Vitality, this is indoctrinated in the company’s culture. Their core goal is to grow and maintain healthy living across society by rewarding people – the first of its kind for a health insurance business. There needs to be a win-win offering for all stakeholders to sustain this goal, which is why they believe in the idea of ‘shared value’.

Partnering with leading companies like Apple and Amazon, Vitality continues to develop their membership programs – and challenge their own propositions as they grow.

Join Hanno and Dave as they uncover how a large organisation stays innovative, invests in the design process, and how they build their programs based on behavioural economics.


    The history of Vitality's wellness programs

    Lessons learnt from behavioural analysis

    How to apply behavioural economics to all businesses, beyond health and wellness

    R&D at Vitality

    Health and wellness trends to expect over the next ten years

    How to set environments at work that drive innovation

    The benefits to Vitality’s approach to design

Hosted by
Matt Lenzi

With the team until 2020, Matt led strategy and ideation for new brands and marketing products at iconic startups as well as hosting Hanno’s podcast.